Content Marketing

Content Marketing is a long-term marketing approach that focuses on creating and sharing high-quality, valuable, and consistent content to a specific audience. 

Great content serves to inform, entertain, and teach visitors to a website. High-quality content doesn’t just help to capture the interest of visitors, inspiring them to return to the website, again and again, it also helps a website rank well.

Learn More About Content Marketing

How Can Content Marketing Impact A Website’s Rank?

Content can…

  • Provide The Perfect Place To Incorporate Keywords

  • Improve The User Experience

  • Encourage Visitors To Continue Exploring A Site – Improving The Click Through Rate (CTR)

  • Result In Backlinks When Shared

Content doesn’t just include writing – it can also take visual and audio forms.

The Different Types Of Content Marketing

There are many different types of content marketing that could be leveraged by an individual or business. 

Landing Pages 

Every page on a website can potentially be the gateway a visitor uses to enter the site. Think of a landing page like a first date – it’s the chance to make a great impression. Great landing pages should be visually appealing, provide attention-grabbing headlines, and content that seeks to convert visitors. 

Blogs 

Blogs are great for inbound marketing! Blogs can be used to boost brand awareness, build an audience, and to promote new services or products. Blog posts are also a wonderful place to share links to other posts, social media sites, and landing pages. 

Social Media Content

Depending on the platform that is used, social media sites allow for the sharing of pictures, videos, polls, and written content. Social media is another wonderful way to build and connect with an audience.

Keep in mind that Social Media Marketing and Content Marketing are not the same things, however, the two are integrated. 

Infographics

Infographics share information and data in a visually appealing graphic. These graphics are a great way to break down complex topics for audiences to digest in pieces. 

Videos 

Did you know that over 50% of consumers enjoy seeing video content? Videos can result in impressive growth and increased conversion rates. 

Whatever content formats are chosen, remember, it’s important to ensure that the content is ADA compliant. 

Infographic about the different forms of content marketing

Which Type Of Content Generates The Most Leads?

The content format that is chosen really depends upon the audience trying to be reached and the platform being used. Before choosing a format, narrow down the audience personas to identify a target audience. Ask questions like:

  • What does my audience need to know?
  • What challenges are they seeking to overcome?
  • How can content help them answer their questions?

The answers to these questions can help to narrow down the method that should be used to share a specific message.

Can Older Content Be Refreshed?

Absolutely! However, it’s important to determine if older content needs to be changed. This can be done during a content audit by reviewing metrics like:

  • Pageviews
  • Organic Traffic
  • Links
  • Conversions
  • Engagement

If the content is still historically accurate, gets good traffic, social shares, and other engagements, it can likely be left alone, to be reviewed again at a later date. However, if there is a lack of traffic and low engagement when there previously was, an update might be in order.

How Frequently Should A Content Audit Be Performed?

An overall content audit should be performed yearly, however, smaller condensed audits can be performed from time to time to ensure that goals are being met.

Request A Custom Content Creation Quote

Rank Wranglers is excited to create exceptional content for your site. Due to the importance and complex nature of these pages, pre-formed packages are not offered for this type of work. Please contact us to discuss your needs so that we can create a customized proposal.