Great content helps companies and individuals connect to and build a relationship with visitors to their website. Content is also a vital component of any Local SEO strategy, working to ensure that a website is discoverable in search engine results. To put it simply, a website will never rank well or convert visitors if the content is poor.
Writing exceptional content isn’t an easy task. It takes a considerable amount of time and energy to create content that draws in readers and gains exposure. If you’re working on new content for a website or even refreshing older content, the following list will help you to optimize pages, posts, and social media posts. This can have a positive impact on how your website ranks.
Tips For Content Writing
Let’s dive right in!
Identify Your Audience
We know this sounds obvious but every writer needs to understand the audience they are writing for. Knowing your audience can help you to determine what topics your readers want to know more about.
Start With In-Depth Keyword Research
When you perform keyword research, you are determining which specific words and phrases best describe the topic you are writing about. More than that, keyword research identifies the words and phrases that people are actively searching for on that topic.
Popular keyword research tools include:
Here’s an example. Let’s say that a veterinary hospital wants to create a webpage that informs visitors about their options when they would like to have a pet spayed or neutered. When the phrase “spay and neuter” is entered into a keyword tool we get the following results:
Here you can see the keyword phrases that have been inserted into a search engine. The phrases at the top are there because they have a high search volume, meaning that these are the phrases most commonly entered into search engines like Google. Additional information is provided on how difficult it might be to rank for those keywords on a scale of 0 – 100 and how much it might cost per click for paid advertisements.
Given this information, the veterinary practice should most likely work the phrases “spay vs neuter”, “spay and neuter clinic”, “spay and neuter clinic”, “spay and neuter clinic near me” and “spay and neuter cost” in their content, among others.
Keep in mind that keywords should be placed in the content in a way that sounds as natural as possible, which isn’t usually too difficult.
Check Out The Competition
When you perform SEO competitor analysis, you’re looking to see what keywords your competitors are ranking for and the content that helped them rank for those phrases. Additionally, you can also determine what backlinks your competitor has been able to obtain! This can give you a roadmap to follow, one upon which you can build and improve.
The reality is that you don’t want to just recreate what your competitor has done – you want to take the time and effort needed to improve it. What gaps do they have in their content? What other websites might provide backlinks to any content you create? What other keywords can be easily targeted that have low competition?
Create An Outline
Although this tactic doesn’t always work for everyone, many writers find that having an outline in place helps them to focus and write content a little bit faster.
Write out your titles, headers, subheaders, and meta description. Use emotional words combined with keywords but try not to be repetitive. It can help to write out several options for each section.
Write down the problem you’re trying to solve for the reader or information you’d like to share with the reader. Try to imagine what questions the readers might ask and jot them down to reflect on them later.
You can always add notes to your outline as you work!
Write First – Then Edit It Later
Now that you have your keywords and outline in place, start writing.
That’s easy to say, isn’t it? Just start writing.
Writing content that a reader will love isn’t simple but before you can edit and improve upon your writing, you must first start. Here are a few ideas on how to get started if you have writer’s block:
- Speak Instead Of Type. Use an automatic speech recognition tool like Speech-to-Text by Google to transfer your spoken word to a document. The added benefit of this tool is that the spoken word tends to sound more natural than the written word.
- Use A Tool Like Ommwriter. Ommwriter opens in a full screen so that distractions are limited, allowing you to focus on simply writing.
- Turn On Some Music. Whatever makes you feel inspired is what you should listen to!
Remember, writing can and should be reviewed later. Don’t stop to worry about mistakes!
Take A Break
Yes, you read that correctly! Before you even think about reviewing your work, take a break. Taking a break means something different to every writer. Everyone has their own process, however, it’s important to clear the mind before you begin the editing process.
Edit, Edit, Edit
The process of editing is a difficult one. It’s not just about checking for grammatical errors, it’s also about checking to determine that the content is:
- Easy To Understand: It’s always tempting to open up a thesaurus and include words that show you have an extensive vocabulary but typically content writing for websites should feel like a natural conversation.
- Organized: It’s common to read a paragraph and realize that the information provided would be better laid out in bulleted points or a numbered list. Don’t ever hesitate to reorganize your content into a format that is easily scanned.
- Written In The Right Tone: When content isn’t written in the correct tone is can make the reader feel uncomfortable.
There are also valuable tools that can help with the editing process, such as:
It can help to have someone else review and edit the content before publishing.
Listen To Reader Feedback
The writing process doesn’t stop once a piece is published! Readers may decide to give both positive and negative feedback. Listening to that feedback vital when creating an ongoing content marketing strategy. It can help you plan your future content and make the necessary changes to published content.
Rank Wranglers hopes that you’ll take these tips and put your own spin on the process, making it your own. Happy content creating!