Voice search is exactly what it sounds like – internet users making a search using a voice command rather than a keyboard. Voice searches can be made on both desktop and mobile devices, with the feature becoming increasingly popular over the past decade. In fact, around 20% of all Google searches are voice searches.
How Do Voice Searches Differ From Typed Searches?
Voice searches do differ from typed searches, with the most notable differences involving length and communication style. Typed searches tend to be shorter, whereas voice searches tend to be complete sentences. As for communication style, voice searches tend to be more relaxed or informal.
For example, if someone wants to find cornbread recipes, they might type “cornbread recipes”. However, if performing a voice search, they are more likely to simply say a phrase like “Hey Siri, how do I make cornbread?”
Search Engine Optimization Strategies For Voice Search
Here are a few factors to take into account when optimizing for voice search:
Make Your Content Conversational
Since voice searches tend to take on a conversational tone it’s important to review written content and change the structure when necessary. If being found locally is a goal, be sure to include colloquialisms that are common to the local area.
The content structure should also be examined, with the layout being changed to include questions with succinct answers. This will make it more voice search-friendly. Basically, this format makes it easy for Google to pull the content from the site and make it a rich snippet.
Focus On Providing Immediate Results
When using voice search, users want an immediate answer to their queries, such as an address, phone number, or image. Keep this in mind when writing content. Structured data should be included whenever possible so that it becomes easier for a search engine to classify the content that is being shared.
Consider Google Actions Or Alexa Skills
Google Actions and Alexa Skills allow software that helps Google Assistant or Alexa to interact with content.
Focus On Being Mobile-Friendly
At this point, every website should be mobile-friendly, however, that’s not always the case. Transitioning to a mobile-friendly design will help not only an overall SEO strategy but also will improve the chances of being discovered through a voice search. After all, more than 50% of all voice searches are made from a mobile device.
Voice Search Optimization Strategies Will Continue To Shift In The Future
As with any SEO strategy, changes will come in the future. By staying up-to-date on the latest trends and data, individuals and businesses can make the necessary changes needed to properly optimize for voice search in the future.