Social Media Marketing

Social media is used by 3.5 billion users worldwide every single day. Despite the fact that using social media can seriously help to increase web traffic many individuals and companies simply don’t utilize social media marketing. However, social media marketing should absolutely be included in every business plan.

Read on to learn more about social media marketing or skip ahead to see the social media marketing packages offered by Rank Wranglers.

Which Social Media Platforms Are Best For Marketing?

With new social media platforms being released each year, picking the best platforms on which to market a product can be overwhelming. The good news is that it’s not necessary to utilize each available platform out there. Typically, the best social media platforms to have a presence on are:


With more than 2.6 billion active users every company should have a Facebook page that is SEO optimized. Posts make it easy to engage with current and potential customers while also sharing keyword-rich content. The Facebook messaging system also makes it easy for consumers to reach out with questions.


Twitter is a great way to share blog posts, press releases, company/product/service updates, and videos! The limited number of characters allowed in a tweet helps to eliminate long-form content that could cause a reader to lose interest.

Twitter also makes it easy to engage in social listening, through hashtags and polling. Since Twitter moves in real-time, the data collected is extremely relevant. The data collected through social listening can be used to inspire content, providing answers to the questions that users have right now!


There are over 1 billion photos shared on Instagram daily, photos can be used to encourage users to learn about products and brands! Instagram users are more likely to interact with brands than users on Facebook and Twitter, resulting in high levels of engagement. Once a business account is created, the platform provides analytics, making it easy to see how well content has performed over time.


Another visual platform, Pinterest is great because it allows both companies and users to create new pins and boards. Pins don’t just promote your brand, product, or service, they are a great way to obtain more inbound links. Ultimately, pins drive more traffic to websites and can actually increase conversion rates because a pin reduces the number of steps between discovery and conversion.


YouTube is simply the best platform for video marketing. Owned by Google, the platform provides the perfect space to share:

  • Training Videos
  • Explainer Videos
  • Customer Stories
  • Webinars

Videos and channels can be SEO optimized.

Each of these platforms is easily integrated, making it possible to share new content quickly across multiple channels!


Although it might not seem like a true social media website, the reality is that LinkedIn is a platform that can be used to reach prospective consumers.

Each of these platforms is easily integrated, making it possible to share new content quickly across multiple channels!

What Should Be Posted On Social Media? 

The easy answer to this question is anything that you think is relevant to your target audience. The best part about social media is that you can even ask your followers what it is they want to see or learn about! 

How Often Should Social Media Posts Be Scheduled? 

One common mistake that is made is overposting. It can be tempting to post on various social media accounts dozens, or even hundreds of times a day, however, research has shown that less can be more when it comes to posting on social media. 

The following is recommended: 

  • Twitter: 3 tweets daily
  • Facebook: 2 posts daily
  • LinkedIn: 1 post daily
  • Pinterest: 5 times daily
  • Instagram: 2x posts daily, 2x + stories daily

It’s important to track interactions and conversions to determine which days and times are the best to publish new posts. 

Are Hashtags Part Of Social Media Marketing? 

Absolutely! Hashtags are a great way to research content and also be found on social media. There are a few different types of hashtags that should be taken into account when determining which to add to a post. 

  1. Branded Hashtag: Using a short and simple branded hashtag on every social media share is important. 
  2. Community Hashtag: A community hashtag helps to link those with similar interests. For example, fountain pen enthusiasts frequently use the hashtag #fountainpencommunity. 
  3. Campaign Hashtag: Campaign hashtags are typically used to promote a contest or marketing campaign in order to generate a conversation about it. 
  4. Event Hashtag: Fairly self-explanatory – event hashtags are associated with events! 

Keyword analysis and a review of trending hashtags are a great way to choose which to should be included in a post. 

Should Tagging Be Part Of A Social Media Strategy? 

Yes, tagging people and companies can be an effective way to increase reach through social media posts. 

Engage, Engage, Engage 

In addition to learning about individuals, companies, products, and services on social media, users also use platforms to reach out with comments, questions, and concerns. These interactions are great opportunities to build additional brand awareness and to impress potential consumers. 

Social Media Marketing Packages


  • 1 Social Media Platform
  • Content Research & Development
  • Social Media Strategy
  • 12 Posts Per Month
  • Keyword/Hashtag Research


  • 2 Social Media Platforms
  • Content Research & Development
  • Social Media Strategy
  • 12 Posts Per Month Per Platform
  • Keyword/Hashtag Research


  • 4 Social Media Platforms
  • Content Research & Development
  • Social Media Strategy
  • 12 Posts Per Month Per Platform
  • Keyword/Hashtag Research

Social Media Account Optimization, Monitoring, and Engagement

Account creation, account optimization, and account monitoring/engagement are also services that Rank Wranglers is proud to offer. Contact us with your needs so we can create a custom proposal.

Ready To Grow Your Social Presence? Get In Touch!