Not all industries are as lucky as the wedding industry, which has a plethora of websites through which local citations can be created. In fact, many of these directories allow brides and grooms to create their own accounts, providing them with the opportunity to seek out locations and services they need.
In addition to the free (typically) advertising that these directories provide, local citations are remarkably important for wedding venues and vendors who are seeking to improve their ranking in search engine results.
What Are Local Citations And Why Are They Important For Wedding Venues?
Local citations are listings that are created in relevant business directories. These Local citations should be part of any SEO strategy and help by:
- telling Google, Bing, Duck Duck Go, and other search engines to trust that the data being shared about a website and business is valid
- creating backlinks to the website
- helping brides and grooms find information on the venue and/or vendor
In a basic sense, local citations help to boost a wedding venue or vendor’s reputation.
8 Local Directories Wedding Venues And Vendors Should Register With
The following are the top wedding venue and vendor directories in the industry. Each of these websites has a respectable domain authority(DA) which means that a no-follow backlink will provide more “link juice” than a domain with low domain authority.
The Knot (DA: 85)
The Knot allows venues and vendors to create a Knot Pro account. This account allows each business to share detailed information, connect with couples, collect and share reviews, create a wedding portfolio, and network with other professionals. There is also a dashboard included which shares information on leads obtained through the directory!
Wedding Wire (DA: 73)
Businesses that register with Wedding Wire create a “Storefront”. In-depth descriptions about the business can be provided and should include relevant keywords. Reviews can be collected, a photo and video portfolio shared, and every storefront has a contact form through which newly engaged couples can reach out.
Wedding Wire also offers Spotlight and Featured advertising spots so that businesses have the opportunity to increase visibility in the website’s search results.
Wedding Bee (DA: 69)
Wedding Bee is first and foremost an active wedding forum, however, the site does include local vendor listings, articles, and classified ads. Not only can those in the wedding industry create a local vendor profile, but they can also become active in the forum, speaking directly to those who have questions!
OneWed (DA: 62)
Vendors have the opportunity to create a vendor account with OneWed. This will create a business listing with the website that can then be viewed by brides and grooms searching for venues and services in a specific local area. Listings can be upgraded to platinum, gold, or silver. These upgraded listings are featured at the top of search results.
Here Comes The Guide (DA: 54)
Venues and vendors can sign up with Here Comes The Guide. The website allows couples to search by location and/or venue style. This directory also includes information on bridal shows, wedding ideas, and checklists.
Wedding Spot (DA: 53)
Wedding Spot is only for wedding venues, the website does not include vendors. Venues can create their profile and are given a dashboard through which leads can be tracked and analytics measured! The website claims that couples who use Wedding Spot spend twice as much time looking at venue information as they do on other directories.
Venue Report (DA: 50)
Venue Report provides detailed listings on wedding venues, wedding destinations, and hotels! Venue roundups are created, providing additional linking opportunities. Engaged couples can also search by venue type.
Google My Business
Although Google My Business (GMB) isn’t specific to the wedding industry it can’t be left off of this list. This local citation is perhaps the most important of all. Every local business should claim and verify their business listing with Google. Google has also provided businesses with a way to share changes to operations during the COVID-19 pandemic.
Local Citations Need To Be Monitored
The GMB and many wedding venues and vendor directories allow users to suggest edits to the information provided. Sadly, competitors will frequently suggest edits that are incorrect, hoping to disrupt an SEO strategy. It’s important to monitor all local listings and address any suggested edits in a timely manner.
It’s equally important to respond to reviews on each listing. Negative reviews can have an impact on SEO and should be addressed.
Actively monitoring directory listings will ensure that all business information is consistent across all platforms, continually showing search engines that the provided data can be trusted.