Did you know that there are more than 26,000 veterinary hospitals in the United States? That number only reflects privately owned animal hospitals – it doesn’t take into account the chain clinics owned by companies like Banfield Pet Hospital and VCA Antech.
With increasing competition, veterinarians who own their own practices need to consider investing in Local SEO, otherwise prospective clients might never discover their clinic.
Why Should Veterinarians Consider Investing In Local SEO?
As the owner of a veterinary hospital, you understand how important it is to bring in new clients. In a world where 80% of people discover new local services by searching on the internet, how exactly do you ensure that your veterinary practice will be found?
The answer is Local SEO. Simply put, Local Search Engine Optimization ensures that your practice will be found by new clients seeking medical care for their pets.
What happens when you search for “veterinary hospital near me” or “veterinary hospital + city, state”? The first thing you will see is a “map pack” showing the top three results returned by the search engine, like the following results returned for a search of “Asheville, North Carolina veterinary hospitals”:
The animal clinics returned in these search results aren’t random – these are the animal medical centers that the search engine, Google, has determined are the most relevant. If you find that the website and address of your veterinary hospital don’t show in the top three results – or any of the results – then it’s time t0 invest in Local SEO.
Four Steps That Can Help A Veterinary Hospital Rank In Local Search Results
The following are just the first four steps that should be taken to help a veterinary hospital rank well in local search results:
Optimize The Google My Business For The Veterinary Hospital
Despite increased competition, Google is by far the most used search engine in the world. The search engine launched Google My Business in June 2014. Known as the GMB, this service makes it easier for local business to be found. The GMB listing must first be claimed and verified by the business, then optimized for the relevant search terms.
Review And Improve Content
Existing content should be reviewed through a content audit. A content audit also includes a review of URL structures, title tags, headers, and meta descriptions. Think of it this way: each page that has been locally optimized that is indexed is another opportunity to be found by future pet owners.
Ask Current Clients To Write Online Reviews
Although Google has currently paused all reviews due to COVID-19, one day this feature will return. Five-star reviews show trust in a business and the more the better. Consider asking current clients to write an online review, detailing what they like about the practice.
Engage With Locals On Social Media
Social Media apps are powerful tools that can be used to reach local audiences. Contents and stories are a great way to capture the interest of social media users. After all, what pet owner wouldn’t love to brag about how their adorable pooch won the “Best Dressed” costume competition put on by your vet clinic?
These four steps are just the start – quite a bit goes into optimizing a website for Local SEO, including both on-site and off-site optimization.
How To Track The Online Growth Of Your Veterinary Practice
A vital part of SEO is tracking Key Performance Indicators (KPIs) to determine if a marketing strategy is working or not. For Local SEO, KPIs may include:
- Search Ranking
- Website Traffic
- Number Of Reviews
- Bounce Rate
- Average Session Duration
- Social Media Mentions
These KPIs can provide an indication of when a keyword or page is performing well or when it isn’t.
Bring Pet Owners To Your Practice
If you’re ready to generate more revenue for your veterinary hospital today, contact Rank Wranglers at email@example.com or 302-314-5655 to learn more about how we can help you optimize for Local SEO.